Marketing and Tourism Services
- Market analysis / Trade and consumer outlook
- Development and execution of a strategic marketing plan and/or Public Relations
- Development and maintenance of an Italian trade and media database
- Creative marketing and e-marketing-campaigns
- Brand Positioning
- Product analysis of Italian Tour Operators catalogues and websites
- Promotional events
- Trade trainings and products/destination presentation
- Trade webinars
- Individual and/or group Trade familiarization trips along with layout of itinerary and escorting services
- Graphic design, leaflets, brochures, sales kits, spread-sheets
- Development of websites, blogs
- Sales activity: road show or workshops, product launching, attendance at trade shows and consumer shows
- Development of consumer marketing opportunities with different partners – Coop Marketing initiatives
- Creation and communication of leads
- Distribution of collateral materials, printed or digital to the travel trade, travel agencies and tour operators, maintaining a regular storage and fulfillments report
- Italian translation of foreign printed texts
- Filing and distribution of image banks made available for the travel industry
PR and Communication Services:
- Individual and Group Media Familiarization trips
- Relationships with the media community
- Pitch stories for the press
- Story-telling
- Press Conferences
- Public Speaking
- Writing and Editing
- News Releases
- Newsletters
- Media events
- Media clippings report and advertorials
- Websites – Blogs – Landing pages – Posting on Social Networks
- Filing and distribution of image banks to Italian based media partners, made available for the travel industry