Development of Strategic Alliances: One of the major strengths of THEMA is the extensive and demonstrated experience we have partnering with a variety of organizations and leveraging resources to achieve greater results. Recognizing the importance of finding non-traditional partners, we work with consumer products, airlines, colleges and universities, the travel trade and any organization that is targeting similar clients where we have been able to work together and leverage marketing budgets. We ensured that all receive fair and equitable coverage and that their individual goals and objectives were met while meeting the overall goals of the group as a whole
We have developed strategic partnerships which resulted in leveraging marketing budget dollars, while finalizing co-marketing promotional programs with a multitude of companies of various fields:
- Keds * GANT USA * DHL * Navigare Italian wear company * Paul & Shark Italian fashion company * American Airlines * Lufthansa * Swiss International *Cowboys’ Guest Ranch in Voghera, Italy * Geoviaggiando Sustainable Tourism * Mount Gay Rum, Barbados * City of Milan, Culture & Museums
THEMA is active member of
- Visit USA Association Italy (www.visitusaita.org) and of
- AITGL, Italian Association LGBTQ Travel (www.aitgl.org)
Dr.Olga Mazzoni has an active role in VISIT USA Italy having served as Chairperson for 6 years.
Our expertise has assisted and helped business development and communication for destinations (DMOs), convention bureaus, hotels chains, restaurants, cultural organizations, institutions, tour operators, business travel networks and commercial companies who have gained their share of the market.
From start to finish, every step of the way, we provide all of the services needed to get the job done quickly, professionally, efficiently and effectively deciding together with our clients the best strategy to be adopted to accomplish goals according to the budgets made available.
In the Media coverage and Digital Communication, provided the proper investment for PR and MediaFams, THEMA cultivate several media tours in various destinations represented, while focusing on distinct destination angles, travel experiences and seasons, or anniversaries, while also cooperating with airline partners in occasion of new routes launched in the Italian market. We develop innovative and creative relationships driven tours and visits to achieve a maximum ROI on investment made.